Friday, June 04, 2004

The Rise of the Mompreneurs

A recent article in Business Week The Rise of the Mompreneurs (free registration required), outlines the ways in which eBay has made it possible for many high-powered women to create businesses for themselves by selling online. The numbers are amazing. More than 430,000 people in the U.S. make a full or part-time living off of eBay, more employees than GE and Proctor & Gamble combined. The most successful businesses are grossing up to $1 million a month. And it turns out that 48% of these business people are women.

As we have seen time and time again, women are looking for a saner work-life balance, and eBay provides the opportunity to manage one's own business from home, on one's own hours, and according to one's own schedule. And some of the very things that "keep women down" in corporate environments, are a boon on eBay:

EBay, experts say, is a welcome, recession-proof option for many women, especially since it makes a virtue of the very traits that are often perceived as weaknesses in Corporate America. Research shows, for example, that women's detail-oriented strengths -- as well as their tendency to bear down and have lunch at their desks -- are impedients to advancement. On eBay, those so-called shortcomings become a competitive advantage, allowing women to provide the kind of high-touch customer service -- the Holy Grail among buyers -- that the big retailers just can't give.

[Cross-posted on]